Method: Growing Your Business Tree

January 9, 2013

I'm writing weekly posts about the consulting method I'm using with clients. I call it Story Mapping. The goal is to help creative people discover and isolate what sets their work apart, and use this information to build a plan towards stability and growth in their endeavor.

This week I want to write about the end goal: a healthy business tree (because sometimes its easier to begin at the end). I wrote a little about this idea months ago here. The idea is that trees are more stable than ladders. Meaning, although its tempting to think about success in terms of a ladder of bigger and bigger opportunities (for artists, larger grants and bigger audiences), this is faulty thinking. You can get to the top and find very little foundation underneath you. With a business tree, your creative endeavor expands out, rather than up. It grows roots!

Growing your business tree comes down to growing its three main branches: Content, Product, and Collaborators + Relationships.

The goal is to have many offshoots from these three main branches. 

Before growing out, though, the task is to get specific about your content: your message. That starts with looking at what you're carrying in your business suitcase, which I'll write about next week.

How are your growing your business tree? What are your goals for the new year?


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